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IKEA Catalog 2015 awakens love!

Every year in late August IKEA traditionally presents its new catalog. This year, its main theme was ... love! And it is not only about love for the house, but also about love in the house.

How to make the atmosphere in the house helped to show feelings for someone you know? What has changed in the interior, so that the house was not just comfortable and beautiful, but also the mother? How to fill it with warmth and tenderness? The answers to these and other questions can be found in the new catalog IKEAThe focus of which - ideas for the arrangement of bedrooms.

All people live in different ways, and each has certain hours, in which he feels active and full of energy. Some people prefer to get up before dawn, and someone - on the contrary, feels better at night. It is believed that people are divided not only on the "larks" and "owls", but also on the "doves", ie. E. Those who get up until eight in the morning and goes to no later than twelve. But no matter how "birds" we ourselves any thought and how the biological clock may live, we need a comfortable rest and sleep well.

Research conducted by IKEA This year, showed that 83% of the inhabitants of Russia consider the bedroom as the main place for rest and recuperation. On how much we are pleased to be at home, how comfortable and soulful the bedroom is, depends not only on our physical condition, but also on our feelings and emotions. Half of respondents are dissatisfied with the furniture in their bedroom. Most often, people would like to change the interior in general (30%) and buy another bed (20%). At the same time 60% person shows more tenderness to their loved ones after a quality sleep. Both men and women noted among the factors that prevented showing tenderness, a feeling of fatigue (71%), and favorable factors called good mood and well-being (63%).

"When most people are settling bedroom in the first place thinking about practicality, rather than comfort. We are in IKEA We want to help our customers not only to find solutions to improve the space, but also to create an atmosphere of warmth and tenderness in the house. And the new catalog comes to the rescue. After all, harmony in life begins with harmony in the house ", - says Nicholas Jonsson (Nicolas Johnsson), head of the retail department of marketing IKEA in Russia.

New catalog IKEA dedicated to the bedrooms and how they help us evoke feelings in the house. A comfortable place to sleep, easily turning into a romantic island - or into a battlefield with pillows ... A bathroom in the evening "just for you", where in the morning there is a place for everyone ... Shared wardrobe, where everyone has their own territory. Solutions IKEA help fill the house of comfort and harmony, and turn the bedroom into a place where love awakens.



29 - 31 August new catalog IKEA will awaken love in Gorky Park.

On the installation is constructed waterfront park IKEA. For visitors opened six thematic areas, dedicated to the bedroom. Here guests will be able to evaluate the new ideas from the pages of the Catalog and 2015 inspired design solutions for your bedroom.

The organizers promise to immerse visitors in an atmosphere of warmth, tenderness and love. To receive a special emotional charge, guests will be invited to the interactive “Room for the awakening of love,” where they will travel the symbolic path of love, make the most important confessions and learn the innermost secrets of a loved one, and express tender feelings for their loved ones. 

In addition, in the event everyone will have the opportunity to participate in the now traditional project "Become the face of the cover!" And photographed on the cover of the new catalog IKEATo later get a personal catalog in the store IKEA.

Campaign "Become the face of the cover!" will be to October 28 and in all MEGA shopping centers. Everyone will be able to participate in the online contest "Become a main face on the cover!", Share your photos and famous, as well as win prizes.


Company IKEA awakens love in you, you gave it to others!


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