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Barry Callebaut expects the Chinese market

Swiss chocolate manufacturer Barry Callebaut plans to build several more plants in China and to work with Chinese manufacturers to improve product quality, according to Chief Financial Officer Victor Balli company, quoted by Bloomberg.

“We think we should do it, can reduce the price a little, but slightly improve the taste,” said Bally. “As long as you conquer the market and expand, you will have to accept zero or very small margin. But you are already on the market, and when he grows up, you will grow with him. ”

In 2007 year Barry Callebaut built a plant for the manufacture of chocolate 20 million Swiss francs ($ 20,7 million) in Shanghai. The company no longer suffers losses, however, and not profitable, said Bally.

"We were naive. We think that the following enterprises will be located so: one in the north, one in the south, one in the west - that we are closer to the market. But with low investment, 5-6 million francs. We realized that we should not always invest 20 million francs. "

China accounts for about 2% of world consumption of chocolate. According to the forecasts, according to the RNS, the chocolate market in China will grow to the year 2020 47% - up to $ 4,6 billion.

See also ... 18 / 11 / 2014 Barry Callebaut: chocolate may be deficient by 2020; 15 / 11 / 2013 Barry Callebaut opens production in Japan19 / 06 / 2012 Barry Callebaut targets Japanese confectioners 30 / 11 / 2011 Hershey strengthens its presence in the Chinese market23 / 12 / 2013 Another chocolate fleet will appear in China12 / 12 / 2013 Barry Callebaut acquires a leading producer of nuts11 / 01 / 2012 In Moscow, they found the body of the head 28 / 08 / 2015 chocolate shortage threatens26 / 12 / 2013 India accused Cadbury PLC in tax evasion07 / 03 / 2013 Hershey will dilute chocolate with meat and berries28 / 04 / 2016 Chocolate prices predicted record growth24 / 09 / 2013 Pure Chocolate targets Asian markets tons of chocolate and cocoa products25 / 02 / 2014 “Korona” and Milka lose Ukrainian share

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