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How much brings marshmallow production

Starting the museum factory producing pastilles cost entrepreneurs from Kolomna to 19 million rubles. But now the sale of sweets and their own museum in the production of every month bring them 450 thousand.

rub. net profit.

BUSINESS ON THE TRADITIONS

The idea to revive the production of pastilles in Kolomna appeared with the entrepreneur Elena Dmitrieva and museum worker Natalia Nikitina accidentally. In 2008, they worked together in the Kolomna Kremlin Museum on a project dedicated to the native of Kolomna, the writer of the XIX century Ivan Lazhechnikov, and in his novel "Ice House" they discovered a mention of the Kolomna pastil. "It turned out that this brand, which is almost 300 years old," - says Dmitrieva RBC. Recipe for traditional apple sweets partners found in a cookbook of the XVIII century: the Kolomens not just dried the mashed apples, and beat it with sugar and protein, baked mixture in a Russian oven and dried outdoors for several days.

Dmitrieva and Nikitin decided to revive the forgotten culinary tradition by opening a museum of pastilles and a small production. For this, in 2008 on a parity basis, they registered a non-commercial partnership "Kolomna Center for the Development of Educational Tourism" City-Museum ". Try the recipe and get the first clients Dmitriev and Nikitin were able to attend the Ice House Festival, which the Kolomensky Kremlin Museum-Reserve held in 2008. Dmitrieva headed the program part of the festival and proposed her own museum project: to create a corner of the pastille, where the heroine of Lazhechnikova, a lady in a kokoshnik, treated everyone with apple dessert in stylized boxes and told about its history. "The festival coincided with the European Speed ​​Skating Championship, the city was full of tourists and journalists, our pastor was very successful," recalls Dmitrieva.

None of the factories in 100 km radius has not agreed to perform a small order for production of pastes, so the first batch of partners pastes prepared in the kitchen. The main problem was drying: gingerbread cake after baking deposited and converted into a thin layer. To help her husband came Dmitrieva, engineer by profession, aerodynamics: it is a week fashioned dryer and form pastes.

Immediately after the festival, the entrepreneurs received the first order from the Ministry of Culture for the manufacture of 200 boxes of pastilles, which were intended as a gift to regional officials. To make a ministerial order, the "City-Museum" leased "at a reduced price" a confectionery shop owned by Father Dmitrieva. On the square 50 square. M already had all the necessary equipment, except for the drying oven - it had to be made by the spouse. Simultaneously with the start of production, the partners launched a tourist program, which first took place in the Kolomna Local History Museum, and then moved to a separate building. For museum equipment and the transfer of funds, the NP was not enough, and the "City-Museum" applied for a grant from Vladimir Potanin's charitable foundation. For the allocated 750 thousand rubles. Dmitrieva and Nikitin opened a private "Museum of Disappeared Taste" in the city.

APPLE MATHEMATICS - 6 t apples processes Kolomna Pastila Museum Factory a month - 200 g pastila is obtained from 1 kg of apples - 1 – 7 days takes the preparation of one batch of pastes - 154 names of pastes, jams and sweets in the assortment of the factory - XNHU. - the cost of packing Kolomna pastila (200 g) - 700 rub. on average, each visitor leaves in a museum factory Source: company data

FACTORY with excursions

In the 2009 year, the museum staff found in the archives a reference to the fact that before the revolution in Kolomna the house factory of the merchant Chuprikova's pastry worked. The factory building was preserved, but it turned out to be in an emergency condition and was not used. Dmitrieva and Nikitin decided to transfer production to a historical site, and the administration agreed to provide the premises for rent. "The biggest surprise was given to this building when we found a passage to the ground floor - before that we were sure that the premises were one-story," recalls Dmitrieva. "Financially, we did not count on restoring another floor, but we were able to fit both the production and the museum in one place." The exterior decoration, the interiors of the Chuprikov's house and the old Russian oven, adapted for drying pastilles, were restored according to historical references. Construction went not so smoothly: the ground floor was half a meter below the road level, and the rainwater flowed into the house. Dmitrieva had to change the asphalt around the building, install curbs, lay a sewage network, arrange pressure wells.

Reconstruction took two years and cost $ 19,3 million rubles. NP "City-m uzey" has received another grant to 1 million rubles. by Vladimir Potanin's fund and an interest-free loan of RUB 4,2 million. Vagit Alekperov from the fund "Our Future". In landscaping around the museum locals donated 2,1 million rubles. The remaining funds Nikitin and Dmitriev said they invested from their own savings.

NA created by the museum and the exhibition, and for the development of production in 2010, the partners registered LLC "Kolomna marshmallow." Company they still hold together, although the relationship between the partners in 2015 year soured.

Row over Pastilla

In 2015 year between the founder of the museum and the Kolomna marshmallow plant occurred disorder. In October 2015, the NP "City Museum", which is headed by Natalia Nikitina, filed in the Arbitration Court of Moscow region claim to TOV «Kolomna fruit candy", headed by Elena Dmitrieva, for the recovery of property. The case file contains a remarkable inventory of the property in question: a bottle, a set of three cans, rakes antique, generally more than 40 points. In January 2016 years counterclaim filed with the same requirements "Kolomna marshmallow" in NP "City Museum".

Pastilla production is located in the basement (150 sq. M.), And the museum is located in the rest of the territory (200 sq. M). To start work in a new location, I had to purchase eight ovens, one rubbing machine (recycles apples in puree) and 10 mixers. Furniture was bought at flea markets and antique dealers, some items were given by local residents, old mechanisms were made to order. For these needs was spent about 3 million rubles. The company never had an advertising budget: according to Dmitrieva, the first festival provided the promotion of the factory. "About once a month, journalists come to us, locals and travel agencies have long been acquainted with us, so traditional advertising is not especially needed," Elena says. "We attract attention, coming up with new excursion programs and putting on performances at the Pastila museum theater."

All excursions in the museum take place in the form of theatrical performances. The story of a pastilla can be told by a guide, disguised as the owner of a factory or a gardener, or a whole group of actors. The excursion program is a very important part of the business, Dmitrieva says: the Kolomna pastille is often bought as a souvenir, and not as a sweet for daily use. "Because of the complex and long-lasting technology of the preparation of our pastilla, it is several times more expensive than the product of mass production," explains Dmitrieva. The packaging of the Kolomna pastille weighing 200 g can be bought for 200-700 rub. (Depending on the technology of preparation and flavoring additives), the same packaging from the factory "Udarnitsa" - for 90 rub.

COOKING PROCESS

On the production floor there are three main shops: for processing apples in puree, for baking pastilles, making jams and sweets. Packing for pastilles is recreated by the sketches preserved in the archives or ordered to freelance designers. In the factory-museum there are 53 people, including 22 confectioner, production manager, two guides and five actors. For a month here it is made manually about 2,5 thousand packages of a pastille.

The main visitors of the museum are tourist groups. Attacks occur during the New Year, May, November holidays and school holidays. In a month, the factory is from 2,5 to 4 thousand visitors, the average check, taking into account the ticket price (from 300 to 500 rub.) And buying a pastille, is 1350 rub. The company cooperates with 134 tour operators and agencies and several private tour guides in Kolomna, accepts school groups, associations of pensioners and disabled people. Foreigners among visitors are still few - according to Dmitrieva's estimates, no more than 3%. "Kolomna is not part of the Golden Ring, so foreign guests often bypass our city," she says. "But domestic tourism is developing, and our factory contributes to this with all its strength."

"Any production facility or even a standard office can become a magnet for tourists if it has its own chip," says Julia Domracheva, a spokesperson for the Aviasales flight search service. In the case of the Kolomna factory, this is an unusual story of the origin of the project and the willingness of the founders to share with the visitors the secrets of production. "It's always interesting to look behind the scenes - whether it's the production of a pastille or search service," Domracheva argues. "After we started uploading photos of our workplace in Phuket to Instagram, we received letters from clients asking for an excursion."

ECONOMY SWEETS

The proceeds of OOO Kolomenskaya Pastila are almost 4,5 million rubles. Per month, of which 3,2 million rubles. Brings the sale of pastilles, operating costs - 3,96 million rubles. The largest items of the company's expenses are a salary fund (1,85 million rubles) and the purchase of apples for production (1,65 million rubles). For the preparation of pastilles, only a few varieties of apples are suitable: antonovka, titovka, concealer. Their Dmitrieva purchases from Russian suppliers, mainly in Tula and Lipetsk, sometimes in Kolomna. Berries and other additives in the Kolomna pastille are also of Russian origin. Now Dmitrieva is negotiating with the head of the Kolomna district to provide 10 ha of land for her own apple orchard, which could provide for the needs of the factory and become an additional museum "hall" for tourists.

In addition to the actual pasta, the company produces sweets and jam. Total in the product line of the Kolomna factory 154 name. The most popular ones are the classic pastry of the Chuprikova factory, pastila with pine nuts, cranberries and cowberry. In the range there is also a raspberry, lemon paste, pastila from plums and even a pastille "Sobriety" from drinking and drinking. "Of course, this is mostly an advertising move - we do not treat alcohol dependence," Elena says. "We found this recipe in a newspaper of the XIX century, where it was said that to solve the problem it is necessary to eat five packets of pastille and fix the result of the sixth." The composition of "Sobriety" includes hops, mint and spices.

Besides the standard costs for the payment of rent and utility costs have recurrent expenditure on scientific research (52 thousand. Rub. Per month) in the factory economy, the development of new excursion programs (115 thousand. Rub.) And the purchase of costumes for the actors (58 thousand. Rubles ).. Net profit of "Kolomna marshmallow" is about 450 thousand. Rub. per month. These figures, according to Dmitrieva allowed return on investment 19,3 million rubles. for 23 months.

"Any confectionery that does not imply the use of imported ingredients (such as cocoa butter) has good financial stability. The actual mark-up of confectionery products of our own production at retail sales may be 100% or more of the production cost, "says Ilya Shuravin, managing partner of the consulting group Rusland SP. According to him, the cost of labor in Kolomna is lower than in Moscow, which also significantly increases the profitability of the enterprise. "The museum program and a special image of the factory gives the manufacturer an advantage in working with retail customers. This is another factor that allows an enterprise to work with a higher markup compared to other producers, "Shuravin said.

For a long time, Kolomna can be bought only at the factory, but in 2016 the company launched sales through an affiliate Internet store and opened a salon in Kolomna in Moscow. "We have formed a circle of regular customers from the capital, which is inconvenient every time to overcome the path in 120 km in one direction," - says Dmitrieva. Now she is working on creating a new line for specialized confectionery and biomass shops: she plans to improve the cooking technology and, due to this, to reduce the retail cost of pastilles. On the shelves of the Kolomna product should appear within six months.

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