Actimel fermented milk product sales returned to growth in Russia, after the manufacturer Danone has decided to add a cloudberry, Bloomberg reported.
As the head of the Russian division of Danone Bernard Ducrot, in the last year Danone in Russia introduced a new type of yoghurt Activia with a dense texture, which "reminds customers about how the Russian peasants do traditional dairy products in the jug."
These yoghurts Activia sales rose.
According to Ducrot, the company's profitability has increased and with innovative products that began to use Danone.
Danone for two years is facing difficulties in Russia, last year, sales decreased slightly, but the price increase allowed the manufacturer to get the revenue growth in 5%. "This year, the pressure on consumers will be lower", - says Ducrot.
Danone Russia has become the largest export market after the company was bought 2010 "Unimilk." In 2013 year sales in Russia had to 11% of total sales, in 2015-m - only 7%.
In order to minimize the risks of currency fluctuations, Danone's also convinced the company for processing of fruits and company Agrana Beteiligungs CCL and Contania, engaged in the production of packaging, to organize production in Russia.
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