The European Commission approved the purchase of the British competitor SABMiller by the Belgian brewing concern Anheuser-Busch InBev, RNS reports referring to the regulator's press release.
“AB InBev SABMiller's takeover will not weaken competition in the European beer market,” concludes anti-trust regulator Margret Vestager’s statement, adding that Europeans consume about € 125 billion worth of beer every year, so an increase in prices may hit consumers.
The press release notes that the new company will be twice as large as its Dutch competitor Heineken in terms of sales and four times as much in profit.
The transaction amount is estimated at $ 108 billion. Companies hope to close the transaction in the second half of 2016.
See also ... 12/11/2015 AB InBev launched a merger with SABMiller13 / 04/2016 AB InBev will sell Peroni and Grolsch for the sake of SABMiller13 / 01/2016 AB InBev will be forced to pay taxes 08/10/2015 SABMiller rejected the proposal to merge with AB InBev20 / 04 / 2016 Japanese Asahi buys European beer brands17 / 09/2015 Media: Leaders merge on the beer market 17/03/2016 AB InBev places bonds for € 9 billion 14/10/2015 AB InBev and SABMiller agree on a merger16 / 09/2014 AB InBev is looking for loans to buy SABMiller 02/12/2015 AB InBev will abandon Grolsch and Peroni for SABMiller29 / 10/2015 AB InBev is preparing for a new major purchase22 / 10/2015 Time: the merger of beer giants will kill cr aft market26 / 02/2016 AB InBev profit in 2015 fell by 12,7% 05/05/2016 AB InBev showed a weak start at the beginning of the year11 / 02/2016 Japanese Asahi looked at AB InBev assets