The growth of domestic tourism operators proved beneficial snack at the gas station: traveling in cars, the Russians were more likely to visit these places. So, from September 2015 September 2016, the flow of visitors to cafes at gas stations in the largest Russian cities rose 7%, found in the research firm NPD.
At the same time, she writes "Kommersant", the traffic growth in fast food restaurants, which traditionally little prone to crisis, was only 4%.
Snack at gas stations became the fastest growing segment of fast food in Russia, analysts of NPD estimated. From September 2015 to September 2016, the attendance of these institutions in the Moscow region and in such major cities as Moscow, St. Petersburg, Ekaterinburg, Novosibirsk, Nizhny Novgorod, Samara, Kazan, Rostov-on-Don, grew by 7%. Turnover increased by the same 7%, to 5,5 billion rubles. For comparison: traffic fast-food institutions grew over the same period by 4%. This segment in the crisis traditionally shows a positive trend - according to PSB, according to the results of 2015, attendance of fast food establishments in Moscow and St. Petersburg grew by 10%. Following the results of 2016-2017 years, analysts of the bank forecast the growth of fast food in aggregate by 20%.
The average bill in cafes at gas stations was 242 rubles. that 24% lower than in coffee shops (320 rub.). This allowed the institutions catering to the gas station ahead of the pace of growth in the coffee shop, where before attendance also grew, said the catering market analyst NPD Natalia Aristarkhov. But, she continues, by the end of the year decreased by 2015 2% of stores stream of visitors, and by the end of the first quarter increased by 2016 4% of the year. Coffee resisted mainly due to the purchase of coffee to go: such orders for the current year in January-March it was at 35% more - they provided 23% of total sales in this segment.
The NPD specifies that while snack bars at the pump - a small segment of its share of 1,4% in the total fast-food market. The sector comparable to the bars, they also have to 1,4% (data for September 2015 - 2016 September period).
Cafe at the gas station is one of the most dynamically developing areas in the non-fuel segment, confirms Roman Krylov - deputy general director for the related business of Gazpromneft-Center (operator of the network of gas stations Gazprom Neft). He accounts for almost a quarter of the proceeds from the sale of related products and services, he added. The revenue of the cafe at the company's stations in recent years has been growing at an average of 25% per year, this year the dynamics remain. Following the results of nine months of 2016, the revenue of Drive Cafe (operating at 800 gas station Gazprom Neft) increased by 26% compared to the same period last year. Most visitors buy coffee: by September, sales of this drink exceeded 1,6 billion rubles, notes Mr. Krylov. The average check in Drive Cafe this year grew by almost 20%, to 185 rubles., The checks themselves became more than 7%. The representative of Rosneft (Rosneft, BP, TNK, Bashneft, more than 1,22 thousand cafes) reported that according to the results of 2016, the company forecasts an increase in the revenue of cafes at gas stations at 10% yoy.
"2015 year was unsuccessful (for snack bars at the gas station), all indicators fell, and what we see this year is more likely the recovery of the segment," the director of the project "Sybil" (2,5 thousand eateries at gas stations in Russia) shares her observations. Konstantin Donskov. In his opinion, the growth of this segment was influenced by the growth of trips within the country due to a decrease in the tourist flow to Turkey and Egypt. "In snack bars along the route M4" Don ", we already closed the annual sales figures in August," Mr. Donskov asserts. According to his forecasts, in 2017 year the growth of indicators at the level of the current year will be more difficult.
In turn, analysts of Promsvyazbank predict that the turnover of catering for the first half of the year 2017 can grow by 1,2%. The main drivers of market growth will be food delivery, fast food, and restaurants with democratic prices. Turnover of the street food and fast food market in 2016-2017 can grow by 15-20%. For comparison: in coffee houses the growth of this indicator can make up only 2-3%. The total turnover of public catering in Russia in 2015 amounted to 1,3 trillion rubles, in nominal terms it grew by 5,5%.
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