Food Industry News

Havana Club is counting on China and the US market

Cuban brand Havana Club intends to increase its sales in China and other Asian countries, he said in an interview with the Chinese news agency "Xinhua" the head of the company Havana Club International, Jerome Kottin-Bison.

“We have good business prospects in Asia, especially in China. Now we do not sell as much as we would like, but we hope to increase sales and the number of markets, ”he said. Cotin-Bison believes that the Havana Club brand can become a top-end rum brand in China.

According to him, the company is actively working to expand its presence in China. “Cocktail culture in China is not very developed, but we have seen a boom in the creation of bars in cities like Shanghai and Beijing, which could lead to an expansion of the presence of our brands,” says Cottin-Bison.

Another objective of the company - access to the US market, which is still in force an embargo on Cuban products.

See also ... 24/09/2015 Bacardi and Pernod Ricard will compete for Cuban rum18 / 01/2016 The USA recognized the Havana Club trademark as Cuban 03/02/2016 Bacardi asked the United States to explain itself to the Havana Club24 / 02/2016 Pernod Ricard obtained the right to Havana Club in USA17 / 02/2012 Roma saga17 / 05/2012 Pernod Ricard expelled from the Havana Club13 / 05/2013 Diageo bared its “shark teeth” 02/06/2014 Refined collection of rum Facundo Rum from Bacardi07 / 11/2012 Fernando Botero drew a label for rum02 / 11/2012 Ron Zacapa Centenario 2314/07/2014 Rum Bundaberg celebrates its 125th anniversary22 / 04/2014 Cognac in China stepped on the neck Cuba’s richest Cuban restaurant 23/07/2012 Tourist boom threatens Cuba with a beer crisis 11/04/2016 A culinary show with tobacco-based dishes was held in Havana

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