Heineken brewing company opened its own summer pub in Moscow on ul. Big Dmitrovka. This is reported by Vedomosti, citing a company representative. According to him, the company took such a step because of the current restrictions on beer advertising.
The bar is designed for 100 seats, it has two main platforms - a yard with an area of 170 square. m and the interior of the 137 square. m. The average check when you visit the bar will be 1500 p. Investments in the bar amount to about $ 1 million, according to sources of the publication, the company does not officially comment on the numbers.
The partner of the company in the summer bar project was the agency Unity, selected through a tender, according to publication sources. In turn, Unity rented space from the restaurateur Arkady Zeltser, but the project is being implemented under the direction of Heineken. Unity and Journey will manage the bar and its cultural program in coordination with Heineken.
According to the Anadolu Efes report for 2015, the beer market in Russia has declined from 2012, by more than 25%. At the same time, the attendance of bars and pubs in Russia over the last year fell by 25% due to rising prices for alcohol and the ban on smoking in public places, but since the beginning of the year it has recovered by 0,8%, according to NPD.
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