However, today we can say that thanks to the emergence of a new mechanism of interaction between environmental activists and business in the face of the company HEINEKEN, is the initiator and Financial Environment Exchange donor project "Clean Coast" came a new stage of development.
Beginning as a local project, the "Clean Shores of Lake Baikal" today acquired an all-Russian scale, bringing together 10 projects and eight organizations in four regions of Russia. Organized on the basis of the Environmental Exchange competitive selection allowed in an honest competition to choose from 36 applications that meet the criteria for the contest, the most interesting and effective projects that will improve the ecological environment of coastal recreational areas and at the same time inculcate a culture of responsible attitude of residents and tourists to the treatment of domestic Waste. The total amount of financing for the "Clean Shores" projects in 2016 amounted to 3,6 million rubles.
In the period from August to October this year, the Irkutsk, Leningrad, Nizhny Novgorod regions and the Khabarovsk Territory hosted a wide variety of events and cultural and educational events, united by a common goal and idea - the ability of the inhabitants of coastal cities to be active participants and creators of an enabling and comfortable Life and leisure environment. The realization of educational and educational functions was carried out through practical measures for separate collection of garbage, creation of an infrastructure for maintaining cleanliness in the cleaned and landscaped territories. In total, 26 t glass, 7 t paper and cardboard, 2,7 t PET and 1,2 t aluminum and other metals were collected and recycled in the projects.
For example, in the Nizhny Novgorod region, the eco-education festival "Clean Shores" was held, within the framework of which a series of lectures and film screenings for residents of Nizhny Novgorod was organized and regular actions were organized to collect household waste for processing, and in several parts of the city were installed and are now regularly serviced Containers for collection of secondary raw materials for processing. All this work was carried out by the activists of the Association "Nizhny Novgorod Cultural Center" New Acropolis ". And the volunteers of the local branch of the All-Russian Society for the Conservation of Nature (VOOP) carried out three actions to clean the banks of the Volga near the town of Bor and set up an infrastructure for separate collection of waste in the recreation area.
The largest number of projects - five - was implemented in the Irkutsk region, most of them were associated with the improvement of the island of Olkhon, where a park is created, a forest is planted in the fires and the beach is secured for the village of Kharantsi (more than 25 thousand plantings were planted), a large-scale educational Work with residents and tourists on the separate collection of waste and created an infrastructure for this in the central village of the island - Khuzhir. In the village Listvyanka, in the most popular and accessible place for tourists on Lake Baikal, 36 ecological tanks have been installed, which are serviced by special wipers, not only cleaning garbage, but also carrying out explanatory work.
In the Leningrad region the efforts of environmental activists in the environmental association and protection of the environment "separate collection" was aimed at clearing the coastal areas and infrastructure separate collection for holidaymakers on the beach of Gulf of Finland in the area of Defense Lisy Nos and lakes long Primorsky district of St. Petersburg .
Finally, Khabarovsk Division VOOP continued implementation started in 2014, the project "Clean shore of the Amur," to the already implemented measures added infrastructure for the collection, recycling and processing of waste in the central waterfront city of Khabarovsk them. Admiral Nevelskoy and adjacent coastal zone.
"The main thing HEINEKEN achieved by creating an Environmental Projects Exchange is the introduction of a new competitive mechanism for selecting organizations and projects. If earlier the action plan was formed independently, now the initiators themselves have undertaken the task of developing the conceptual content of the projects - environmental experts who understand all the subtleties of the situation in a particular region or even the city's area, which find the best ways to solve the most important problems for local residents. Experts-professionals also perform the function of the contest operator, which became the organization "Coalition About Waste." All this gives a synergetic effect of increasing the efficiency of our investments in environmental well-being. The experience of the current year has shown that EcoBridge opens up wide opportunities for further expansion of the vectors and geography of the Clean Banks project, explained Anna Markina, manager of external communications at HEINEKEN in Russia.
Recall that the Environmental Projects Exchange is a mechanism that allows selecting the most effective and progressive projects that contribute to the formation of ecological culture among the local population and tourists. In addition, the Exchange helps regional environmental initiatives to find support at the all-Russian level, share experiences, attract investors and volunteers interested in reducing pollution levels, in preserving and developing coastal areas. This initiative was first implemented by HEINEKEN in 2016. The company plans for 2017 year to increase the amount of funding, which will expand the number of winning projects and expand the geographical scope through the participation of new cities and regions.
The project "Clean shore of Lake Baikal" was launched in 2007, on the initiative of the company HEINEKEN in Russia ( "Heineken Brewery Baikal").
The project "Clean Coast Cupid" is being implemented on the initiative of Russia in HEINEKEN (branch "Amur-Beer") with 2015 years.
It begins as a regional environmental project "Clean Baikal Beach" gets national status through the addition thereto of St. Petersburg and Nizhny Novgorod.
The main objective of the project - to join efforts in the fight against illiteracy, environmental and human pollution of coastal areas, as well as the formation of the local residents and tourists a responsible attitude to the environment.