This spring, the confectionary factory "Vitba" conducted a rebranding: the logo, corporate identity and brand motto changed. On the site of the enterprise, we found new visuals and a description of the goals and reasons for updating.
“By rebranding or redesigning its image, the company seeks to strengthen its brand, making it more relevant and meeting global standards, increase the loyalty of existing consumers and attract a new audience,” the company notes.
Before updating the look of the corporate brand, “Vitba” conducted marketing research: surveys and focus groups made it possible to understand what attributes of the brand’s appearance should be preserved and what new to bring, how to adjust the “Vitba” image to “inspire consumers to see the brand in a new light: dynamic, modern, able to move forward. "
The result of this work in 2017 was a redesign of the “Vitba” logo, a change in the company's corporate identity and a change in the brand motto. In addition, in general, there was a shift of emphasis in the positioning of the brand itself.
New logo is a classic text logo. However, for the personification of this simple typeface in the inscription, some recognizable elements were used: a smooth red wave emphasizing the font, conveying the idea of forward movement and soft dynamics; the red element in the letter “b”, symbolizing the fullness and richness of life with positive emotions and impressions.
The new logo was made using the traditional for Vitba blue color, which made it possible to preserve the recognition of the trademark. But to make the logo “tastier” and more modern, the shade of blue was changed and a smooth gradient was used (the transition from dark blue to lighter).
The former corporate motto, which existed from the very foundation of the company, underscored the desire to gain leadership in the market, consumer confidence through the production of the highest quality products.
However, having achieved these goals, today in its new motto the company decided to focus more on the emotional advantages of the brand.
“The slogan“ Fill life with taste! ”Reflects the desire to support and take care of their consumers in their desire to move forward, filling their lives with new impressions. After all, the production of "Vitba" is an inexhaustible source of energy, good mood and natural benefits. "
In accordance with the new image of the “Vitba” brand, the packaging design of almost the entire product portfolio of the enterprise will be changed.