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Lindt & Spruengli opens its first boutique in Russia

The Swiss chocolate manufacturer Lindt & Spruengli AG will open a boutique in the Mega Khimki shopping and entertainment center, Vedomosti writes with reference to a company representative. Shop with an area of ​​65 sq.

m will open in November.

A large Swiss chocolate manufacturer (the most famous brands are Lindt and Lindor), which dates back to 1845, has not yet had its own retail outlet in Russia, the newspaper notes. At the same time, through its 300 stores in other countries, Lindt & Spruengli sells more than 10% of products in monetary terms, the company's website says. Consolidated sales in 2015 were 3,65 billion Swiss francs.

Russia is one of the largest chocolate markets in the world, which the company has been eyeing for the last three years, a representative of Lindt & Spruengli explained to the publication. According to Euromonitor, sales of chocolate in Russia in 2015 increased by 17,5% in value terms, this year they will grow by another 14% to almost 0,5 billion rubles; the share of the Lindt brand in this segment is 0,6%.

Due to the devaluation of the ruble in chocolate manufacturers who import products to Russia plummeted sales, told the publication of the executive director of the confectionery market Elizaveta Nikitin research: they halved in real terms - up to 55 750 tons, in monetary - to 40%, to $ 300 million. These premium brands like Lindt, were under attack primarily because of the high prices, the expert noted.

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