Food Industry News

Mars to save money package reduced Maltesers

Mars Company has decided to reduce the size of the package with chocolate dragees Maltesers. For such measures the management had to go for the sake of economy. This writes The Independent.

The publication notes, the "ribbon.

ru ', which was originally in the regular reduction of the size of the product expert drew attention to the food trade Steve Dresser (Steve Dresser). In his Twitter, he published the photo, which shows the inscription on the Maltesers packaging, according to which the inside contains 103 grams candy. At the same time on the price list next states that in 121 gram pack of sweets. From this it follows that the pills pack size decreased by 15 percent.

Later, Mars released a statement which says that the raw material for the production of chocolate products is steadily going up. "Trying to resist this fact, sometimes we are forced to make difficult decisions and to reduce the size of some of our products, so that customers can enjoy the sweets at an affordable price", - noted in the company.

Earlier in November, it was reported that for the same reasons the manufacturer has changed the shape of Toblerone chocolate, increasing the distance between the triangles. Thus, the weight of the product has decreased, and the packing size and the price remained the same.

Actions Mondelez International caused indignation among Twitter users who launched the hashtag #ToblerGone ("Toblerone died").

See also ... 25/02/2016 Mars optimizes costs in the Russian Federation, but does not reduce them05/06/2013 Mars introduced new chocolate M & M'S to Americans 03/04/2014 Mars Inc. 16/11/2016 Mars became interested in milk from Tatarstan 10/06/2016 Sweden banned the sale of M & M's sweets 28/07/2016 One of the co-owners of Mars died 09/07/2015 Mars invested in the Moscow region 25/07/2013 Employees of the Volga representative office of Mars under threat of a criminal case27/03/2015 Mars will remain on the Russian market18/09/2013 Participants of the Canadian "chocolate conspiracy" will pay $ 23 million in fines 06/05/2014 Mars will support the British football team15/09/2014 Kommunarka launched a new chocolate line24/12/2013 Uzbekistan plans to produce Belgian chocolate27 / 07/2016 Laima increases sales of milk chocolate 20/01/2014 KitKat opened a brand store in Tokyo

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