Food Industry News

Pernod Ricard pick Ambassadors of employees

French manufacturer and distributor of alcoholic drinks Pernod Ricard intends to expand staff ambassadors of their brands at the expense of existing employees. The company encourages its employees to publish as much information about the product Pernod Ricard in social networks, according to The Drum.

French alcohol producer, the portfolio of which Chivas Regal, Jameson, Ballantine's, Havana Club, Beefeater and others, together with its long-standing partner - LinkedIn business social network plans to develop a special single platform on which to gather all the information regarding the produced alcohol products, including advertising, news, etc. It is assumed writes, that the employees of the company will take out the data and place them on their personal pages in social networks.

Thus, with a favorable scenario, the second largest spirits company in the world will be able to expand the US ambassador brands almost 20 thousand people - that is how much people work in Pernod Ricard, which will greatly increase the visibility of its products in the world. Pernod Ricard intends to promote particularly diligent employees.

Note that the results of 2015-2016 fiscal year ended June 30, the French alcohol producer received a net profit of 1,235 billion euros, 43% higher than last fingoda. The company's revenue grew by 1 8,68% to billion euros. Net debt decreased by Pernod Ricard 3,38 8,72% to billion euros.

See also ... 12/02/2016 Pernod Ricard reduced sales in Russia 10/09/2015 Edible Nākd billboards in the London shopping center25 / 06/2014 Coca-Cola launched a new marketing campaign14 / 07/2014 Unusual direct marketing Orbit 04/08 / 2015 Alexander Tsarev: Pure Water Marketing19 / 05/2016 Paddy, an Irish whiskey brand, moved to Sazerac24 / 02/2016 Pernod Ricard secured the right to Havana Club in the USA02 / 08/2012 Where do the advertising alcoholic drinks go 5,4 billion rubles.31 / 05 / 2016 Bacardi and Pernod Ricard fight for the brand Havana Club15 / 02/2016 Large producers of whiskey against the collapse of the EU22 / 04/2016 Russians forced less to drink ... Chivas and Martell24 / 09/2015 Bacardi and Pernod Ricard oryutsya for Cuban rom17 / 05/2012 Pernod Ricard expelled from Havana Club13 / 02/2015 Pernod could not increase profits in the 1st polugodii05 / 09/2014 Pernod Ricard increased supplies to Russia

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