Food Industry News

Mayday Finns met sparkling wines

On the first of May Finns already for decades like to drink sparkling wine. In recent years, this trend has only intensified. The alcohol Alko stores, this trend has not gone unnoticed.

Sales of champagne and sparkling wine in these days dramatically increased.

- Sales increased by more than 400% compared with ordinary days. We sell about 460 000 liters of sparkling wines and 25 000 liters of champagne, - says head of marketing Alko Mystery Vilkuna.

Other alcoholic drinks are also much in demand, rather than at the usual time, but first of all it concerns sparkling wine.

- On May Day Finns this year prefer bubbly drinks. Bubbles are associated with the celebration, and for many the first of May - a pleasant holiday, after which the spring begins. In honor of this many people want to raise a glass - continues Vilkuna.

Despite the popularity of sparkling wines, more and more Finns prefer to celebrate sober, according to the Finnish edition of Yle.

- Non-alcoholic drinks are gaining popularity. In the last year and beginning of this year their popularity has grown more strongly than other drinks. But when measured in quantity, the first in May in second place after the sparkling wine - a red or white wine.

See also ... 06 / 04 / 2015 Last Easter, the Finns drank 370 thousand liters of wine12 / 11 / 2015 Atheists of Finland for church wine tax16 / 07 / 2013 Kesko Group reduced sales by 4,4% 01 / 08 alcohol 2013 18 / 08 / 2014 in Finland sell cheeses with labels in Russian Loss of Stockmann exceeded forecasts19 / 03 / 2014 International sales of Stockmann in 11 for the first time exceeded sales in Finland have gone02 / 2015 / 12 Finland: demand for soft drinks is growing04 / 2016 / 30 04% of Finns are not against selling wines at food stores2014 / 11 / 01 Wine principle of the Swedes2013 / 2012 / XNUMNX30XWINNEXXXWINNEXX03XXXXXXXXXXXXXXXXX 2015 Media: Finnish food industry will suffer greatly from measures of the Russian Federation

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