Brewing company Anheuser-Busch, the most famous of which is the brand Budweiser, agreed to temporarily rename it to America. This is stated in a message on the website of the manufacturer.
The campaign will take place only in the United States and will run from May 23 before the presidential election in November. Its purpose - to support the patriotic sentiment in the country. According to the company, the change of label is designed "to encourage drinkers to celebrate general for America and the values of freedom and authenticity of Budweiser».
The manufacturer points out that in this way tends to split with the Americans their values and support them in the America's Cup soccer and Olympic Games in Rio de Janeiro.
The changes will affect both cans and glass bottles. On the new packaging next to the logo will be placed quotes from the US national anthem The Star Spangled Banner and patriotic song America the Beautiful. Statue of Liberty image will appear on the banks of the volume 16 ounces (about 0,5 liters) and 25 ounces (about 0,7), as well as bottles of 16 ounces (about 0,5).
The advertising campaign, dedicated to the re-branding, will be televised on billboards, digital media, and will include marketing activities that will take place throughout the summer.
Anheuser-Busch was originally an American brewery, based in St. Louis in 1852 year. In 2008-m Belgian brewing company InBev acquired Anheuser-Busch, creating a new unified structure called Anheuser-Busch InBev. Today it is the world's largest international brewer.
The Russian division of concern "SUN InBev" produces beer brand BUD "Klinskoe", "Sibirskaya Korona», Stella Artois, Lowenbrau, Brahma, Staropramen, Hoegaarden, «Fat Man" and Bagbier.
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