Food Industry News

"Pyaterochka" examines the demand for products with discounts

Retail X5 Retail Group is testing a network developed by Yandex Data Factory (YDF) a new service that allows you to predict the demand for goods at discounted prices in the "Pyaterochka" stores, "Vedomosti", with reference to the representatives of both companies.

So, testing of this service was conducted from 29 March to 18 in April 2016 of the year in stores in the Lipetsk region. With the help of it, a forecast was made for promotions, during which regular discounts for one week were announced for goods. As a base for the forecast, 108, 125 and 135 types of goods were selected.

“In 87% of cases, the prediction turned out to be accurate to within one package, and in 61% of cases, the number of packages was predicted accurately,” the YDF representative estimated.

“The service based on machine learning technologies has successfully passed pilot tests,” the newspaper quoted a YDF representative as saying. The representative of the retail network also appreciated the test results, but noted that the issue of launching this service is still open and it is not a ready-made business intelligence tool.

According to the representative of the retail network, sales of goods through promotions from X5 Retail Group account for about 30% of turnover.

See also ... 03/07/2015 Pyaterochka will tighten the requirements for guards16 / 03/2016 Pyaterochka intends to check its suppliers 04/09/2015 X5 will put Pyaterochka on the rails14/07/2014 Pyaterochka bypassed the Crossroads and Carousel "28/07/2016 Pyaterochka complained to Froyochka at FAS 14/11/2014 Pyaterochka will take into account the sales of partners26/05/2014 30 Pyaterochka stores will open in the Kuban 17/02/2014 X5 is waiting for growth to increase sales up to 10-12% 04/03/2016 X5 will increase the network of Perekrestoks near Moscow 05/02/2016 X5 Retail assembled Assorti 20/07/2016 X5 Retail Group revenue grew in Q25,7 by 03% 06/2016/5 X27 Retail restrains rental rates01 / 2016/5 X14 Retail overtook Magnit in growth rates04 / 2014/5 Sales of X11 Retail grow, but it still lags03 / 2014/5 XXNUMX Retail Group doesn’t stand the promised pace

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