Food Industry News

Provokatsionnaya advertising naggetsov from Burger King

Quick service restaurant chain Burger King has released a continuation of the provocative campaign. By the slogan "Let's nalizhemsya" and "Look not to aggravate the" added an obscene gesture, addressed the main competitor.

The new banner created for the campaign "Nuggets of 69». On the Internet, social networks and on the corporate website broadcast the original version, with the slogan "This is for those who have more nuggets." The Wi-Fi network subway advertising is more calm: "We have again made them." The original slogan was replaced at the request of wi-fi in the capital's subway operator "MaksimaTelekom".

The press service of Burger King explain that to cash in a crisis - it is an act, not commendable. "Corporations should exercise social responsibility, to care about the society in which they live, and sometimes sacrifice their profits to maintain the loyalty of the guests", - reported the press service of the company.

In the history of Burger King, there has already been an advertisement with an indecent gesture, only from french fries. The poster was created by Young & Rubicam in 2008 for New Zealand. After the terrorist attacks in Belgium, the print found a second life - it was used in social networks as a symbol of protest against terrorism, writes

See also ... 16/01/2013 Burger King launches the first television advertisement in Russia 13/07/2015 Burger King: trolling as a business strategy20 / 03/2015 Burger King perfume with Flame Grill aroma 25/02/2016 Snoop Dogg advertised Burger King hot dogs starts selling black burgers in Japan13 / 04/2016 Burger King will offer Arabs green burgers01 / 04/2016 Burger King prevents “moving” to Canada26 / 10/2015 Burger King and KFC will meet in Tomsk12 / 09/2014 In Germany akroyut every eighth Burger King18 / 09/2015 Burger King introduced the staff to standing in ocheredyah16 / 09/2014 Franchise Burger King in Germany received rossiyanin05 / 02/2014 Burger King was accused of lack of patriotism

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