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"Slav" claims to Lipetsk "Roshen"

As the "Kommersant", the likely buyer of Lipetsk confectionery factory Roshen group belonging to the President of Ukraine Petro Poroshenko may be holding "Slav". In the two years since the start of sales of factory seller more than twice reduced the price of the asset: Now, according to market participants, he asked for about $ 100 million.

A source in the industry said that the Slavyanka confectionery association is negotiating the acquisition of Lipetsk confectionery Roshen JSC (part of the Roshen holding company of Ukrainian President Petro Poroshenko). Another source close to the seller's side confirmed that Slavyanka is interested in the asset, but noted that there are other contenders besides her. The chairman of the board of directors of Slavyanka, Sergei Gusev, neither confirmed nor denied the holding's interest in the site. “If negotiations are going on, it is a commercial secret,” he said, declining to comment further. The Lipetsk region administration did not discuss the sale of Roshen. It was not possible to contact the general director of the factory, Oleg Kazakov.

The intention to sell the entire group Roshen Poroshenko said in May 2014 year, a month before the inauguration of President of Ukraine. In January 2016, he said that its share of Roshen has been transferred to an independent "blind" trust. Managing director of investment group ICU (one of the advisers on the sale of the corporation) Makar Pasenyuk in April suggested that the sale of the Lipetsk plant can be shut down in the next few months.

"Slavyanka" - one of the largest Russian confectionery holdings. It produces more than 460 different products under the brand "Squirrel", "Bear in the north", "small miracle", and others. He speaks four factories, including acquired at the end of 2014 years the company of Norwegian Orkla with brands "sweet", "Factory named after Krupskaya," " Confit "," Volzhanka "," baker ". Prior to this transaction, the turnover "Slavyanka" was about 13 billion rubles.

Lipetsk confectionary factory was acquired by Roshen in 2001 year. The enterprise produces caramel, iris and biscuits, total - about 60 products. The factory's revenue in 2014 amounted to 2,03 billion rubles, net loss - 407,2 million rubles. According to its own data, in the same period, 91,2 produced thousands of tons of confectionery (2013 thousand tons in 132,7). The total annual confectionery market in Russia exceeds 3 million tons.

The source suggests that the interest of Slavyanka to Roshen is related to the geographical location of the factory. Executive Director of the Confectionery Market Research Center Elizaveta Nikitina notes that the Central Federal District is the main region in terms of consumption of sweets, mainly at the expense of Moscow and the Moscow region. "This is also related to the proximity of the production centers of the main confectionery raw materials - sugar," she added.

Chairman of the Holding Board of Directors of "United Confectioners" (includes 19 factories, including the "Red October", "Confectionery concern Babaev", "Rot Front") Sergey Nosenko knows that now, "Roshen" factory sold for $ 100 million. The according to him, initially for the asset seller asked $ 250 million, but then the price was reduced several times. According to Mr. Nosenko, "United Confectioners" Lipetsk factory is not interested.

An industry source doubts Roshen will be able to sell at the desired price. "In a relatively prosperous 2014, Orkla's business in Russia was acquired for about $ 50 million," he recalls. "Given the geopolitical problems, the fair value of the Russian site Roshen is now unlikely to exceed $ 10-15 million." Ms Nikitina believes that in the context of a decrease in confectionery consumption in Russia (by 8,8% in 2015), business expansion through M&A can be justified only if the buyer is provided with a significant discount.

See also ... 20 / 01 / 2015 Norwegian Orkla has sold Orkla brands на N ят Ros конфеты UM UM X X X X X X X X X X X X X X; "United Confectioners" kept the "Swallow" 02 / 12 / 2014 in the "Roshen" 02 / 11 Sweet intentions of Lipetsk Roshen 2015 / 27 / 05 Lipetsk Roshen comes out of the next simple oa 2014 / 03 / 04 Russia will provide the WTO answer on the problem of importing Roshen chocolates in spring 2014. 03 / 04 / 2014 OK: Roshen changes its asset management in Russia to 02 / 04 / 2015 12 / XNXXXXUMX / 05 2015 / 3 13 Russia stop working for two weeks

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