Food Industry News

Revenue "Loved Edge" exceeded ₽1,5 billion

Confectionery Association "Favorite Country" - the largest Russian producer of oatmeal cookies - has published its financial results for the first 9 2016 months, the company's revenue amounted to more than 1,5 billion rubles.

That 21% more than in the same period last year.

This figure is growing steadily in the past few years companies. If the first 9 2013 months, our revenue "Loved Edge" was 820 million rbl., That in the same period of 2014 1 it increased to billion rubles., While in January-September, the turnover amounted to 2015 1,24 billion rubles already.

As a result of 2016, the company's revenues should exceed 2 billion rubles., While in real terms the volume of production will be more 19,5 thousand. Tons, CEO expects "Loved Edge" Irina Snegova.

According to her, confectionery market this year has changed significantly - the chocolate product prices stimulated the growth of customers to switch to other product groups, and cookies was a good alternative. However, the "Beloved Country" in this year is growing much faster than confectionery market, which increased by about 8% in real terms. While sales growth "Loved Edge" must be about 20%.

"Next year we have even more ambitious plans - to achieve the milestone of 3 billion turnover. To this end, the company has everything you need: a strong distribution, including in the regions, an excellent portfolio of brands, modern production facilities. Already we produce 140 packages of biscuits per minute. However, in order to accelerate the development, the possibility of opening a new production line at one of our sites, "- said Irina Snegova.

"Favorite Country" - one of the leading manufacturers of oatmeal cookies on the Russian market. Brand "Posidelkino" - mark №1 oatmeal cookies in Russia as in the knowledge and the consumption and purchase (according to research company "to TNS-Russia", Mr. Jan 2016.). In the segment of gingerbread "Favorite Country" is in the top ten. The company occupies about 15% oat biscuit market. The main shareholder of "Beloved Land" is a businessman Dmitry Kostygin.

See also ... 18 / 03 / 2015 “Favorite Land” is ready to open a new factory 05 / 09 / 2013 Oatmeal Cookies - Test purchase 03 / 06 / 2014 Kalev increases market share, turnover and profit 28 / 04 / 2016% NahX / 08 / NNXX Kalev increases market share, turnover and profit 09 / 2016 / 09% / 07 / 2015 “Victory” brought chocolate to online 13 / 03 / 2014 UMUM UM / 15 / 12 Norwegian Orkla has sold Orkla Brands Russia 2015 / 16 / 02 Hershey strengthens its ie presence in the Chinese rynke2015 / 20 / 01 Foreign brands seize market Vetnama2015 / 23 / 12 Lipetsk "Roshen" forced to cut sotrudnikov2013 / 22 / 01 Roshen Lipetsk CF regained proizvodstvo2015 / 18 / 05 Pure Chocolate attracts venture capital

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