Today it is hard to imagine that once the tea has been the exclusive privilege of kings and emperors. However, really good tea, and today is not cheap. The rest is only a compromise.
History seems to be such a simple and familiar beverage, has more than 5 thousand.
years old. For the right to be called his homeland still argue China, India, the Himalayas and Tibet. According to one of the legends, the Chinese emperor Shen Nung stopped in the mountains to rest in the mountains during his travels around the country. Several leaves from a tea bush fell in a kettle with boiling water and painted water. The emperor, keen on the study of medicinal plants, could not help but be interested in this phenomenon and tried the drink, revealing its delicate taste and invigorating effect.
Since then, it took a long time before people learned how to make tea. Initially it was used as a spice, adding salt water for cooking rice and vegetables. Infuse tea became only 14-century, and after almost two centuries of tea began its journey around the world.
In Europe, it was brought by Portuguese merchants in the 16 century as a gift to their king, but truly Europeans rasprobovali tea only in the 17-th century thanks to the Dutch suppliers. Toward the end of the 17 century, tea came to England as a gift of merchants from the East India Company for the wedding of the British King Charles II and the Portuguese princess Katarina Braganze, who opened the tea culture to the English. In the 18-th century in the foggy Albion began to open the first tea houses, and in the 19-th century, the British began to mix blends first, creating a corporate "English breakfast." At the same time, thanks to the Duchess of Bedford, the tradition of the afternoon tea party became fashionable.
In Russia tea was in 17 century, as well as throughout Europe, at first it was very expensive, but at the end of 19 century, when demand for the drink became significantly outstrip supply throughout the world price, as the quality of tea significantly decreased. With the advent of samovars of tea gatherings and culture of drinking tea with lemon and honey has become a Russian tradition. The British also liked to mix the tea with milk in India drink brewed with the addition of various spices, and the Americans opened its refreshing properties, creating the famous Ice Tea.
With the invention of the tea bag in 1908, tea finally entered the masses, losing the quality and culture of tea drinking. After all, the best varieties of tea make up less than 1% of the total annual harvest, 2-3% - good quality tea, everything else is classified as "grade category suitable for commercial use."
Newby is one of the few tea companies that is engaged not only in the production and sale of tea, but primarily in the preservation and revival of tea culture. For the head of the company, Nirmal Sethia, tea is an object of special love, which he carried throughout his life. Mr. Sethia is a successful entrepreneur, and the tea business is more of an outlet for him, a way to pass on his knowledge to people and teach them to appreciate the drink that he adores all his life.
Having started his career in 13 years as a five-teystera in 2000-year Newby he created a company to produce a truly high-quality tea. His company is one of the few in the world, which has its own factory for the storage and packaging of tea. There is always a constant temperature and humidity, and each variety is stored separately so that the aromas do not mix all this to get the highest quality tea.
In memory of his wife, which led him to the creation of the company, he decided to gather a collection of tea-ware «The Chitra Collection», which has already become the largest privately owned collection of items related to tea culture. It presents more than 850 exhibits, including rare tea sets from China's Song Dynasty X century to the era of Queen Victoria in the UK, a unique tea box Faberge and unusual dishes of Russian masters and Pavel Ovchinnikov Ivan Khlebnikov.